We believe that any restaurant’s digital marketing practices should involve social media. These platforms provide widespread visibility and constant connection with customers, which are two things that are crucial to success.
With that being said, how exactly does one go about implementing a social media marketing campaign? If you are struggling to find the answers, then this article can serve as your guide.
Step 1: Define your goals
You first need to outline what your intended goals are. This will give you a path to follow and allow you to track your progress. Social media marketing goals can include reaching new markets, building brand awareness, strengthening ties to your market, and promoting your existing products.
You could very well have all these goals set out for yourself, but we advise you to limit them so that you can focus your marketing campaign and yield better results.
Step 2: Determine your branding
Social media is all about being able to communicate effectively with your audience. To do that, you need to translate your physical presence into a digital one, and this involves deciding on the type of visuals you will stick to, the messages you want to convey, and the voice by which you will be communicating with your customers.
You need to settle this aspect early on, as you want to be able to offer cohesive branding that will set you apart from your competitors and let your customers know exactly what you stand for.
Step 3: Set up your accounts
Setting up business accounts on Facebook and Instagram is a rather straightforward process. Just follow the steps outlined and make sure you provide all the important details pertaining to your establishment. Be careful to set up your accounts as business profiles. That way, you can utilize helpful features such as analytics and performance reports that will certainly help you achieve your goals.
Step 4: Produce and publish content
Ideally, you would have been producing content long before you start thinking about publishing it. This is because posting regularly is critical on social media, as doing so lets you stay relevant and at the top of your customers’ minds. Make sure you focus on quality in this stage, as you want to provide value to your audience that will encourage them to remain engaged with your business.
Step 5: Consider paid advertising
You should also consider the possibility of running paid advertising campaigns on these platforms. These are highly effective marketing tactics that zero in on potential customers who might be interested in what you offer. This might cost you a fair bit of money, but you can use them strategically with the use of targeting tactics that boost their effectiveness.
Step 6: Monitor and optimize
Finally, ensure that your social media marketing practices continue to serve your interests by regularly measuring their performance. The tools are already there—easily available and always up-to-date. You just have to be diligent in using them so that you can find better opportunities and identify problems that need to be resolved.
That’s all there is to it! There are undoubtedly more complicated aspects involved in the entire process, but we hope this demonstrates that social media marketing needn’t be complicated for it to be effective. Keep this information in mind so that you can make the most use out of the technologies mentioned above.
Need more specific advice with your social media marketing campaign? We’ve got you covered. We provide restaurant marketing services in Melbourne & Australia, and we’d be more than happy to help you out.